Yesterday Thursday 19th, I reported this story that the Rapper
50 CENT had been offered a $10,000 donation to the charity of his choice by a U.S. fast food firm - if he agrees to change his name for one day. The challenge, issued by Taco Bell, stipulates that 50, real name Curtis Jackson, must stop by one of the chain's restaurants and rap his order at the drive-thru window - using a new moniker: 79 Cent, 89 Cent or 99 Cent. If he completes the deal, Taco Bell managers will feed everyone in that particular eatery for free, in addition to the charity donation.Taco Bell President and CEO Greg Creed has written a letter to the star urging him to step up to the challenge, according to OK! magazine. The letter reads: "We know that you adopted the name 50 Cent years ago as a metaphor for change. We at Taco Bell are also huge advocates of change... "We encourage you to 'Think Outside the Bun' and hope you accept our offer." The In Da Club hitmaker has yet to respond to the offer.
Can he do it in Canada, cos we have him all weekend here. That will be a good story for me. I'm calling Taco Bell's offices now to ask AND to tell Mr CEO.....What about the 50 cent Tacos?
20/6/2008 LATEST: Rap superstar 50 CENT is outraged by fast food company Taco Bell's "sleazy" bid to land him for an advertising campaign, and is threatening legal action. The firm offered to make a $10,000 (£5,000) donation to a charity of 50 Cent's choice if he agreed to change his name for one day. They stipulated he must stop by one of the chain's restaurants and rap his order at the drive-thru window - using a new moniker: 79 Cent, 89 Cent or 99 Cent.
But the star is not amused. A rep tells OK! magazine, "This is a sleazy and ill-conceived publicity stunt by Taco Bell's president, Greg Creed, whose disingenuous offer was leaked to the press before it was even presented to 50 Cent's agent yesterday." And 50 Cent himself warns, "When my legal team is finished with them, Taco Bell is going to have a new corporate slogan: 'We messed with the bull and got the horns!'
Bull 50? You said it right. That $10K is very small. I thought a few zeros were missing. Now you see why the Canadian media is jinxed for this weekend. We get no interviews!
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