So much for Kanye West’s plans to make his new album, “The Life of Pablo,” a Tidal exclusive. The artist, who has changed his mind numerous times with regard to this latest release, has now put the album out on Tidal’s competitors, including Spotify, Apple Music, and Google Play Music. The move is notable because West had originally promised fans the album would “never never be on Apple” – a statement that ended up boosting downloads to mobile Tidal’s application, pushing it to the top of the U.S. App Store.
After the album’s launch, customers flocked to Tidal in droves, believing it was the only avenue to hear West’s new tunes. And while not all those downloads converted into paying subscribers, it certainly had an effect on the newcomer to the streaming market: the app today is the #4 Top Grossing Music application in the U.S. Apple App Store. It’s also a not-too-shabby #55 Top Grossing Overall application, and a Top 20 Music app.
