Television is a very competitive industry. There's an old saying that goes something like this: "CBS doesn't tell NBC what it's up to." The traditional wisdom is that you never mention a competitor's name for fear of giving them free publicity as they vie for your eyes on their screens. So you can only imagine how unusual it is when all those networks get together and eschew those lessons handed down through 50 years of the medium to collaborate for one remarkable cause: curing cancer.
On Friday night, Citytv will join rivals CTV and Global in Canada and U.S. networks NBC, CBS, ABC will all become one single entity, in an effort called "Stand Up To Cancer."
All those involved have donated a valuable hour of commercial free airtime to the cause of raising money and detailing research efforts and screening techniques designed to beat one of the world's deadliest diseases.
The show airs at 8pm and will feature a host of medical experts, athletes and stars in a jam packed 60 minutes.
Among those taking part and answering phones: Sally Field, Meryl Streep, Hilary Swank, Salma Hayek, Charlize Theron, Casey Affleck, Forest Whitaker, Scarlett Johansson, Christina Applegate, Julia Louis-Dreyfus, Jennifer Aniston and cancer survivor and Tour de France champion Lance Armstrong.
A special video, called "Just Stand Up", featuring musicians like Mariah Carey, Beyonce Knowles, Sheryl Crow, Miley Cyrus, Ashanti and more will be unveiled on the special. Click here to hear it now.
Source: CityNews
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