U2, Coldplay, the Killers, the Dixie Chicks, John Legend, R.E.M. and Bob Dylan are on board for the initiative, which is an outgrowth of the Bono-reared activist organization called (RED). All proceeds from subscriptions will benefit HIV-infected people in Africa; MSN.com will host a kickoff party December 1.
For $5, users will receive a new issue of RED(WIRE) every Wednesday, featuring an exclusive song from a major musician, a song from a performer who (RED) aims to showcase, a multimedia piece that could encompass video or photography and a look at how proceeds are benefiting Africans in need. The materials will be downloaded to a custom player and automatically loaded into iTunes.
Users can send two free issues to friends, and will be rewarded if they join RED(WIRE).
"Artists are already saying, 'I want to give you a track for those people who brought friends in,'" (RED)WIRE founder Don MacKinnon told Billboard.com. "That's the biggest idea: using social networking to actually change the world in a unique way."
Source: Billboard via Yahoo News
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