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Thursday, January 24, 2013

AUTOTUNE NIGHTMARE: CAN NIGERIAN URBAN ARTISTS REALLY SING OR RAP?


TuFace, Weird MC, Darey and D'Banj Credits: Keminications Media
Can Nigerian musicians sing? Since I live in Nigeria now--Which is my country, I have not been excited about our own artists. Everyone seems to be autotuned! As a global Music Journalist and Executive, It is a nightmare! Do you think Nigerian artists have talent? Aside from the 5 up here I interviewed in 2006 when I was here last, who can really sing or RAP here WITHOUT THE VOCODER?? It is an industry issue which

I asked Don Jazzy, the leading Producer in the Nigerian music industry and possibly the guy with the finger that presses the vocoder button the most. He said it was better than not even trying at all. I get scared to even turn on MTV Africa . Channel O, Trace or Soundcity. This is a bad trend. Where are the real singers?The worst part of this is that the fans seem to love it and wonder why they are not soaring to the global industry. Nigerian artists should strive for international relevance::MsKemi @HipHossip

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