Rap Dirt/Trash talk: Chamillionaire to do Houston litter campaign.

Nigerian-American and Houston native and Grammy Award winning rapper Chamillionaire appears in the "Don’t Mess with Texas" advertising campaign. The campaign is aimed at places where 16-24 year-olds may congregate during the spring and summer, including outdoor festivals, malls, campuses, theme parks and concerts.

Specially designed trash bags will be distributed to attendees at various events as they leave in order to keep the surrounding areas litter free. "We estimate that if every person who litters in Texas would start using a litterbag and put just six pieces of trash in it every month, it's possible we'd have a litter-free state, and that's our vision," said Howdeshell.