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Friday, October 3, 2008

The Cool Kids Set To Headline Video Game Tour.

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Indie hip-hop duo the Cool Kids will headline the fourth annual Bounce Tour, a promotional tour for video game maker 2K Sports' basketball franchise "NBA 2K9."

Dates and other participants have yet to be announced but previous tours have stopped in major cities such as Los Angeles, Chicago and New York.

In addition to headlining the tour, the Cool Kids will be playable characters in the game and have recorded an original track for the game’s soundtrack called "2K Pennies." Other musicians who will be playable characters in the game include: Bobbito, Steve Aoki, Aceyalone, and Phife from A Tribe Called Quest.

"We selected the Cool Kids for various lifestyle partnerships with NBA 2K9 since they are completely inline with the 2K Sports' brand," said Tim Rosa, Director of Brand and Lifestyle Marketing, 2K Sports. "Their music is unique and positive, their vibe is independent and authentic, and they roll with their own signature style...all of the same attributes we strive for with our games."

Source: Billboard

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