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MY MUSIC CELEBRITY PHOTO ALBUM

Saturday, December 13, 2008

"Chinese Democracy" shows limits of retail exclusives.

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When Wal-Mart sold 784,000 copies of AC/DC's "Black Ice" during the album's first week in stores, many label executives believed that more superstars would release albums exclusively through big-box retailers.

And when Best Buy experienced disappointing sales of Guns N' Roses' "Chinese Democracy," some of those same executives thought, well, maybe not.

"Chinese Democracy" (Interscope), the rock act's first album of all-new material in 17 years, sold 261,000 units in its first week of availability, according to Nielsen SoundScan. That included sales at Best Buy, exclusive digital retailer iTunes and other stores selling import versions of the album.

While first-week sales forecasts for "Chinese Democracy" ranged from 300,000 to AC/DC's first-week tally of nearly 800,000, most major-label sales prognosticators thought the album might sell between 400,000 and 500,000 units.

So how did one of the most hotly anticipated releases of recent years fall so short of expectations? Some executives suggested that the initial projections for "Chinese Democracy" were out of whack with reality, considering that Wal-Mart has 4,200 stores selling music while Best Buy only has about 950 stores. Read the rest.....

Source: Billboard via Yahoo News

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