HIPHOSSIP AND BET'S THE DEAL LAUNCHES A BRAND PARTNERSHIP

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New York (May 12, 2010)--BET’s The Deal teams up with Canada’s leading music and news blog, HipHossip to deliver the best in hip-hop culture, style, and entertainment.

The partnership aims to bring music enthusiasts from all over the world to a one stop hip-hop shop.

Hosts Memphitz & DJ Diamond Kuts take The Deal to the next level, giving you the best in music videos, along with exclusive interviews with your favorite artists and celebrities and, as always, the latest in music.

HipHossip’s Kemi Omololu-Olunloyo joins The Deal’s global movement as a Canadian correspondent. The union will connect viewers to what’s hot on the streets and in the industry in the US, in Canada, and abroad.

The Deal captures the spirit of hip-hop from the block to the board room with features on popular lyricists, djs, entrepreneurs, home-grown talent and emerging trends. The Deal offers the full spectrum – the language, the lifestyle, and the legacy of the biggest cultural phenomenon ever. You want the real in all things hip-hop? Check out HipHossip.com and The Deal weekdays on Black Entertainment Television. Stay connected with BET’s The Deal through Facebook and Twitter:

www.bet.com/thedeal
www.facebook.com/TheDealBET
www.twitter.com/TheDealBET