#HNNPolitics: Meet 37 y/o George P. Bush, Grandson to one President, Nephew to another.

"George recognizes that it's a blessing and a curse to have that last name.. There's a reason he's not really being challenged on the ballot. But he also realizes there's a lot of people who will be very skeptical of him."

The latest scion of one of America's most powerful political dynasties is trying to convince voters he's something other than what his famous surname suggests.

George P. Bush, the 37-year-old grandson of one former president and nephew of another, is launching his political career by running for Texas' little-known but powerful land commissioner post.

But rather than campaigning on the mainstream Republicanism embodied by the family name, Bush says he's "a movement conservative" more in line with the tea party.

As if to underscore the point, he says he draws the most inspiration not from the administrations of his grandfather, George H. W. Bush, or his uncle, George W. Bush, but from former House Speaker Newt Gingrich, who engineered the 1994 Republican takeover of that chamber.

"On social questions, national defense, economic issues, I'm a strong conservative," Bush told The Associated Press.

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